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The 50-15-35 Marketing Mix Blueprint

The 50-15-35 Marketing Mix Blueprint

1-800-Plumber +Air
• 19 min
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In this episode of 1-800-Plumber +Air, we dive into mastering local market share with the 50-15-35 Marketing Mix blueprint. This strategic guide is tailored for our franchise owners and teams, aiming to build a strong, profitable foundation. I explore how to capture local market share effectively by balancing efforts across three key customer sources: 50% from paid marketing, 15% from repeat business and referrals, and 35% from accounts. We discuss the importance of avoiding over-reliance on paid channels and the benefits of nurturing customer loyalty and securing commercial accounts. Tune in to discover how this framework can lead to sustainable growth and profitability within our network.